Fiat Metaverse store in France

Fiat Metaverse: Metaverse is a window of opportunity for the automotive sector; By associating the use of advanced technology with physical and/or digital elements in this order of ideas, automotive brands can offer their consumers a variety of experiences; This is why Fiat is already making an active international effort to become part of this international business technology trend.

Fiat automotive metaverse

It is worth remembering its debut in Italy in December 2023, as well as the world premiere at CES in Las Vegas in January this year. In this case,  the FIAT Metaverse Store has recently opened in France. ; the creation of the entire virtual space of the brand is based on the concept of brand innovation, being a pioneering technology of its kind, able to offer a comprehensive sales experience in the metaverse.

The new 500 La Prima by Bocelli can be purchased by French customers, who can now explore and purchase this innovative vehicle from the comfort of their homes through a human-assisted online purchase process, realistic and instant, without any stress.

The company plans to expand this pilot project to other markets and models during 2023.

Fiat’s goal

Focusing on offering an immersive yet simple brand experience, FIAT remains at the forefront of technology trends, and digitizing systems in today’s ever-evolving society.

The company combines elements of a virtual environment with a real one, offering its customers a flexible, connected, and simple online brand. an accessible from any device, without the need for advanced technical knowledge or special equipment for this type of technology and product.

The FIAT Metaverse store will take care of taking the customer instantly into the world of Fiat, where product genius plays a key role in answering any customer questions. , providing an experience that can be perceived as magical, even magical, and controlled by people. The technological development of this app makes it accessible to everyone in line with xd’s “tech it easy” concept.

Since the launch of the FIAT Metaverse Store in Italy last December, more than 500 meetings have been organized, where customers have enjoyed a dynamic experience, appreciating the time devoted to them in an intimate setting, as well as the ability to resolve all their doubts through personal interaction with Product Genius. All customers of the automaker rated the work of the FIAT Metaverse Store as surprisingly simple.

Benefits of the Metaverse for Automotive Brands

– Emphasizes the ability to connect with the client on an emotional and deeper level. from virtual spaces created by car companies.

An immersive experience offers consumers the opportunity to experience how it feels to drive a car from different angles, configurations, and scenarios, thus facilitating a connection between the consumer and the brand regarding their potential vehicle choice.

-Another important advantage is created in t In terms of affordability and convenience, customers can browse and buy cars without leaving their homes. without having to visit a physical dealer.

– According to the virtual experience, the customization possibilities in the metaverse are limitless, you can work with artificial technology, and big data, so that the user can customize their environment while maintaining the key elements of the car brand, this is in line with the order to feel more valued and cared for by the brand.

All of these aforementioned factors offer automotive brands ample opportunity at the market share level, given how they can reach a wider and more diverse audience, including those who may have limited access to a physical dealership.

FAQs – FIAT Metaverse

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